Italian Factory Motor Tour_2

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MotorStars - the ORIGINAL CAR FACTORY TOUR ITALY - offer first class tours to the so called “Motor Valley” taking you on a journey through the factories and the museums full of history and technology of Ferrari, Lamborghini, Pagani, Maserati and Ducati. This full day tour from MotorStars is a licensed, private service for small groups of people. We believe it has no precedence in terms of quality and in the technical knowledge offered by our host and all tour guides. The program provides personalized return pickups from Bologna train station, Bologna city center or directly from your hotel in Bologna town (where agreed) always with a licensed, luxury Mercedes carrier included in the price.

The Leading Italian Car Factory Tours

Please choose your favorite full-day tour package between our proposals below and contact us for more information, thank you!

We have only few tour-packages available per day with a limited number of participants. To avoid disappointment please check availability before, book well in advance and arrange flights, hotel only upon receiving our written confirmation of your "Booking-from", thank you.


Panoramic tour inside the Fiorano test track and Viale Enzo Ferrari, bus-tour of 45 min. duration. Different tour is the "Ferrari owner factory tour" that is managed directly by Ferrari with dealers.


The Ferrari Museum in Maranello is at the historical site of the factory and it describes what Ferrari is today rooting around the extraordinary myth of the “Prancing Horse”. This is the most famous site for Ferrari F1 fans.


The Enzo Ferrari Museum in Modena shows themed exhibitions that are changed time to time. For those wanting to know more about the history behind Ferrari.


Lunch included is a very generous and high quality authentic 4-course lunch in one the very best restaurant in the area with unlimited alcohol and soft-drinks (vegetarian, vegan menus are available). For those who prefer have lunch at the Ferrari rest., please note “A la carte” lunch at the Ferrari rest. is charged from € 25 pp. and is to be paid locally (notice is required, € 25 pp. will be deducted from tour total cost)


Factory floor tour of 1 hr. through assembly lines and upholstery department at the historical site of the factory, €50 extra, recommended, notice is requested.


Factory floor tour of 1 hr. through the machining area, assembly lines and testing area.


Factory floor tour of 1 hr. through assembly lines, finishing department and testing area, participants must be over 18. There are no restriction for the showroom.


The Umberto Panini Maserati Collection is the most complete collection of Maseratis in the world. Classic cars, historical motorcycles and an interesting smattering of old bicycles and tractors.


Factory floor tour of 1 hr. through the assembly stations.


Driving experience on public roads - for those who are interested - is available (service not provide by Ferrari / Lamborghini, it takes no place at Fiorano track but on streets nearby Ferrari factory, extra charge from €100 per 10 min. to be paid on the day, notice is required).


Combination of driving experience on public roads and on race track - for those who are interested - is available with WHITE TOUR#1 (service not provide by Ferrari / Lamborghini, return drive from Maranello to Modena and into the Marzaglia track, duration 90 min., extra charge from €900 to be paid on the day, to skip Ferrari factory bus tour is necessary as both happen at the same time, notice is required).


F1 simulation - for those who are interested - is available (min. height 1,5 mts/5,0 ft., warning to those subject to motions sickness, extra charge €25 per 7 min., to be paid on the day, notice is required).


The Lamborghini family museum houses all the industrial production of the founder Ferruccio Lamborghini: tractors, super cars and original prototypes. It's not so much about newer models.


• To respect all rules and to offer you a safe service, MotorStars tours are organized and sold by licensed Tour Operator and all transfers are always with licensed van and professional driver

• Drop-off is always at the same location as the pick-up

• Tours are operated in English

• Every tour packages is a full day tour even without "You drive" option. We take care of the day's program of each guest not making any difference to those who want to drive or not



• Tour Operator and Taxi Driver's License to have a safe service

MotorStars not only collaborate with “Snack Travel” - a tour operator that is a member of Fiavet (Italian Association of Travel Agencies) - but also have a special taxi driver's license "N.C.C." (Italian for licensed Limousine with profession driver) in order to comply with all the necessary local regulations and legislation and to offer you a secure, safe service and, above all, peace of mind. All this in order to respect all rules and offer you the best and safest service ever.

• We know the “Motorvalley” like the back of our hands

Our local staff has extensive knowledge of the most famous Italian mechanical facilities in the world.
We’ve lived and breathed super cars ever since we were born, working directly for Ferrari, Lamborghini, Pagani and Ducati. With MotorStars you get the feeling of being part of the team. More than eight-hundred satisfied guests take tours with us every year.

• Our Partners

MotorStars is the company that has arranged and managed Pagani factory tours for three years (2008 till 2010) before Pagani decided to manage these in house. However, we have still maintained our special relationship with this renowned manufacturer. In 2007, MotorStars started to collaborate with Ducati Motor SpA, arranging factory tours during the World Ducati Week, in Misano, and during the Enzo Ferrari Italian Marathon, in 2005.
Our strategic partnerships give us the advantage to provide you the best service ever.

• Great and expert host

With MotorStars you don't only receive a taxi service and an historical introduction but also technical explanations and backstage from a knowledgeable host that has worked for Ferrari F1, Toyota F1, Lamborghini R&D, Pagani and other racing teams.

• No hidden fees

Payment can be done directly on your arrival, however we will need your credit card details at booking time for a deposit of Euros 100. We guarantee there are no hidden fees and no extra charges for our services unless specified.

• Stress-free Travel

We arrange everything for you to make you feel as comfortable as possible. Don’t worry about anything on your arrival. An English speaking host will accompany you throughout the tour, giving you interesting and useful information, and taking care of every single detail to make your trip an unforgettable experience. Every last detail is taken care of for you.

• We're not a big company and we don't pretend to be

It is very likely that one dedicated member of staff will look after you throughout the tour from the moment of your enquiry right through to the actual day, arranging everything from your arrival until the end of the tour, always doing their very best to satisfy your requests and needs in order to guarantee you a pleasant stay and a lovely journey with MotorStars.